Case | IKEA Advertisement Copywriting, Still the IKEA Way

In the past few days, we just shared a set of advertising materials for the Yi family's new 'Making Enchantments' campaign, and the promotional materials have arrived again. Because of its extremely creative design, it catches people's attention at first sight, and the product materials create a usage scene that makes people feel immersed, which has prompted many netizens to express their desire to purchase. They receive high praise.

Today we 'digested' another set of widely promoted product materials for the Yi family's deep store on the internet, leaving a blank artistic feeling, full of the Yi family's style, and filling the emotional value.

Work lamp

The sky is bright again, completely ignoring the feeling of turning on the light, saying that brightness is brightness

Vase

Making a vase is not a good thing, what flowers to open, it is not decided by oneself.

Bedding and Quilt

Between night classes and night weddings, choose night security.

Bath towel

How to soak in cold water, some warmth is not extinguished.

Brush

It's not that life has to be tidy, but some seven-eight ones still have to be picked up, and the eyes don't see as clean as they are.

Chalk

Teach children and have the ability to turn chalk into a gem seat.

Ground blanket

The weather changes every day, and the doorstep is full of confusion.

Bed

Having slept on a good bed, you know that the previous sleep was white.

Pocket Spring Mattress

Before sleeping, everything was empty, and I woke up to shake the world.

The Yi family sells not only products, but also a better life for more adults.