Our collaboration with the Yitong Group has lasted over a decade, and this is the third time we've conducted a comprehensive redesign of the group's official website. With the trust and deep understanding built through long-term cooperation, we are able to more accurately grasp the client's needs.
Yitong Group is a strong enterprise in China's automobile distribution industry, with operations spanning six major cities including Shandong, Shanxi, and Jiangsu. It owns over 40 4S shops and represents more than 20 well-known domestic and international car brands, boasting extensive market influence and deep industry expertise.
The core goal of this website redesign is to comprehensively showcase the group's brand strength and business scale while optimizing the information structure, enhancing overall user experience and browsing efficiency, and creating a modern and digital corporate portal.
In terms of visual design, we have focused on the primary colors of the group logo to unify the brand identity system. Additionally, we extensively use professional photographs of the group’s actual scenarios to strengthen realism and credibility, making the website not just an information platform but a powerful window for displaying corporate image and strength.
To adapt to access scenarios across various devices, the website was developed with responsive design principles, ensuring an excellent browsing experience and visual consistency on smartphones, tablets, and desktops.
A professional photographer took a series of photos for Eton Group. These photos not only enhanced the professionalism and credibility of the brand image, but also injected more visual appeal into the website.