We developed a comprehensive end-to-end management system for FAW-Volkswagen Audi's dealer marketing activities, aiming to improve collaboration efficiency between the marketing department and over 500 dealers nationwide. This system enables unified management of dealers' daily marketing activities and the headquarters' market strategies.
Dealers provide the Audi FAW-Volkswagen Marketing Department with feedback on marketing activity and media placement plans, execution results, and expense documentation through this system. This information serves as the basis for calculating market expansion support.
The system automatically identifies the original information, such as the capture time and GPS data, when third-party companies review the documentation, including the captured photos.