2015
Audi Dealer Market Development Support System case
Integrated end-to-end management system for FAW-Volkswagen Audi dealer marketing campaigns.
- Client FAW-Volkswagen Audi Marketing Department
- Industry Automotive
- Duration 2 Months
A comprehensive end-to-end management system for marketing activities targeting Audi dealerships under FAW-Volkswagen
Dealers provide the Audi FAW-Volkswagen Marketing Department with feedback on marketing activity and media placement plans, execution results, and expense documentation through this system. This information serves as the basis for calculating market expansion support.
Dealers can capture event photos through a mobile app.
The system automatically identifies the original information, such as the capture time and GPS data, when third-party companies review the documentation, including the captured photos.
